Cloud Rock

Logo / Branding / Strategy

Cloud Rock Logo

The Situation

Cloudrock came to us to build a brand that truly resonated with their vision for an exclusive development in the middle of the high Utah desert. We designed an elegant customer experience to compliment the luxury services and surroundings that Cloudrock offers.

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Cloud Rock's Color Palette

Adventurous Exploration

In creating the role of “Adventure Concierge” we gave Cloudrock a way to control the potential buyer’s initial experience when coming to Moab, UT. The plan was to give visitors direct access to the best kept parts of Moab that might be missed on a self-governed tour, while minimizing the possibility of negative experiences on the trip there. We devised a kit for the adventure concierge to assemble for each new prospective buyer— containing an itinerary, restaurants and shops of interest, pre-scheduled adventure activities, travel plans, promotional items and anything else they might need to effortlessly maximize their visit to Moab.

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