A chic retail brand inspired by the California coast.
Strategy / Branding / Collateral / Packaging
Headquartered in Portland, Oregon, PacTrust is a commercial real estate developer rocking a 40 year success rate and investments across the West Coast. They approached us to handle the branding for a new destination in beautiful Carmel California. As lack of voice is common to many shopping developments, we wanted the brand to reflect the unexpectedly sophisticated shopping experience in one of Carmel’s most charming settings.
Starting with comprehensive research and analysis, we profiled the region and identified the anticipated target audience. From the Brand Build to execution, this invaluable info guided every aspect of how we approached the strategy and design.