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Discoverable Delights

A chic retail brand inspired by the California coast.

Strategy / Branding / Collateral / Packaging

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The Situation

Headquartered in Portland, Oregon, PacTrust is a commercial real estate developer rocking a 40 year success rate and investments across the West Coast. They approached us to handle the branding for a new destination in beautiful Carmel California. As lack of voice is common to many shopping developments, we wanted the brand to reflect the unexpectedly sophisticated shopping experience in one of Carmel’s most charming settings.

Brand Strategy

Starting with comprehensive research and analysis, we profiled the region and identified the anticipated target audience. From the Brand Build to execution, this invaluable info guided every aspect of how we approached the strategy and design.

Crossroads Stats

A Colorful Toolkit

crossroads branding toolkit
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The Photo Shoot


Crossroads Photo Shoot

The Crossroads Online

The website is a robust platform able to elegantly display pertinent information for each unique retailer, as well as general information about The Crossroads.

Crossroads Site