Rebooting a Brand

Pioneering Mac security software company steps up their game

Strategy / Branding / Interactive / App Design

Defending Their Territory

As the first player in the Mac security space, Intego held a huge market share for several years. But when the big players from the PC antivirus world entered the picture, the Paris-based company’s new CEO knew they needed to step up their game.

Intego's Old Site

De-Bugging The Brand

After our initial meeting in Paris, we realized there was more work to be done.

Intego’s product development, internal process, and marketing priorities were undefined, each team was siloed, no one talked to each other. There would have been no way that they could have implemented a new brand with their dysfunctional infrastructure.

When we created their new brand build, we gave them focused recommendations on how to align their values with their daily operations.

LEADERSHIP

We helped define key leadership positions including a Chief Marketing Officer to manage and lead the rebrand and subsequent digital marketing efforts. Our very own Pete Wright stepped into this role for two years.

COLLABORATION

We created processes for each branch of the company (and each of their international offices) to communicate better and more efficiently, with more face-to-face collaboration and project planning.

PRODUCTS

We knew they needed to restructure and diversify their products—in addition to redesigning their interfaces and packaging—but before we got to that we helped them study their market and determine the best way to appeal to their audiences.

Changing A Perception

While we developed a new visual strategy, we also tackled a key perception issue: Mac owners simply didn’t think their computers were vulnerable. As part of an education campaign, we personified the threats Apple users face with a series of characters known as the Security Villains.

Intego Bugs

The villains made the danger tangible, while adding some memorable design flavor to the brand.

Intego's Germ Guy

Laying Out A Blueprint

Translating a print magazine to a website is a complicated task. We started by organizing the massive amount of content that Seattle Met wanted to display. We then refined the wireframes to create a site that’s easy to navigate – whether you’re looking for a new hiking trail or the hippest boutique shops.

A Custom CMS

We also built a completely custom cms that integrated into multiple legacy databases, third-party ecommerce and key-generation api’s, mailing lists, validation and automated renewal systems.

Intego's New Site

At launch the site was fully localized for five languages and internationalized for geo-targeted currency conversion and custom ad-tracking.

It was a significant departure from the previous site design, featuring clean aesthetics; wide-open layouts; custom icons; redesigned product packaging and the Security Villains.

System-Wide Product Upgrade

In 2013, we completely revamped Intego’s products to be more in line with what Apple users have come to expect. We streamlined the user experience, updated the design, stripped away superfluous features and changed the way bundled packages were offered.

Intego Icons
Intego Full Product Line

As part of our product strategy, we recommended the introduction of discounted software bundles and bundled renewals, which without changing their core products introduced a new, highly profitable set of products that had a significant and positive impact on the company’s financials.

92% Revenue Increase
50% More Time On Site
35% More Unique Visits