How do you bring elegant design to a B2B brand? How do you craft straightforward messaging for a sophisticated audience? These were two of the challenges we faced with Polaris, a leading provider of solutions for global mobility programs.
Strategy / Branding / Collateral / Interactive
Polaris Payroll Consulting – an accounting company that works for ExPat employees – approached us with the problem of trying to explain a convoluted and difficult to describe product. Then they went with a different firm. But when that attempt went south they came back.
We also would need to combat the confusion with a similarly titled but completely unrelated website, Polaris Payroll. Realizing this, we knew we knew Polaris Payroll Consulting needed a new name in addition to a new brand with a website that clearly explained the product.