I’m sorry to be the one to have to tell you, but your About page needs an about face. Sure, technology and social media are leading your interactive parade to the top of Success Mountain, but with all there is to be dazzled and distracted by, it’s easy for all of us to forget that a little eye contact goes a long way.
Your company’s About page may not be the first impression you make, but for good or for bad it is generally the first meaningful engagement in the experience of your page visitors. Your potential clients and customers split in a hurry when they don’t find what they want, and after all this time, they still want a trustworthy connection. The About page remains the first thing we go looking for on a website. Don’t make us hunt, don’t lead us on, don’t lie. Sure, we’re interested in products and services, but we want to know we can trust who we’re talking to. My guess is that what your company delivers is a whole lot more than a few adjectives and buzzwords strung together, but until you address it head on, those adjectives and buzzwords are delivering a whole lot less.