A Brief History Of Avant Garde

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December 8, 2020 uncategorized

Thanks to Julia, here is an interesting article on a brief history of the typeface¬†Avant Garde. I’m now blogging about blogs!

Interesting article tidbits: Ed Benguiat thought that the only way Avant Garde looked good was in the ‘Avant Garde’ logo itself. Most people lean the letterforms the wrong way; Others thought the font had way too many ligatures and most designers didn’t or do not know how to apply them correctly; When the typeface went digital, they only chose the text version of the face, picking the most uninteresting parts of the typeface itself.

Oh, that link leads you to a wonderful new website called Thinking for a Living, which is a great resource and read for designers, plus it looks gorgeous on screen as well.

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