Although we have been busy in the coop, we had to take a minute to celebrate the recent launch of one our favorite products.
Daddy Gray Beard was a fun project for many reasons. Not only did we get to stretch our design prowess into the recreational cannabis industry, but we were able to design for a market that is largely elusive and is yet to be fully defined: The Cannabis Connoisseur.
For over 15 years, the guys at DGB have taken their intimate respect of what truly great cannabis is made from and created a product for others who share the same reverence. Similar to a fine wine or craft beer, the final product is the result of careful curation of every detail. From plant selection to growing process, refinement to packaging, Daddy Gray Beard ensures the experience is not like any other.
From A to Z
A true A-to-Z project, the Urban Influence team was involved in literally every aspect of the DGB brand – strategy, product design, packaging, branding, and interactive. As a full-service agency, it’s always a pleasure to have a hand in a Brand’s end-to-end experience.
Featured on the Dieline
We’re humbled and honored to announce that our packing design for Daddy Gray Beard was recently featured on the Dieline!
The Dieline is the world’s most visited packaging design showcase and is one of our own stops for daily inspiration. Big thanks to the Dieline crew.