You take your company’s social media presence pretty seriously. What if it that’s part of the problem?
The Seattle Police Department has found a way to use Twitter ostensibly to help serve and protect with both plenty of heart and of no shortage of laughs. In a time of difficult dialogue around law enforcement, it seems one way to regain the trust of a community is to become more human, albeit online.
SPD’s Twitter following represents 36% of the community they police. Compare that to:
- San Francisco – 8%
- New York City – 3%
- San Diego – 2%
- Dallas – 1.6%
- Los Angeles – 1%
SPD most recently earned a visit from the Surgeon General because of their life-saving efforts treating victims of drug overdoses on scene as victims first and criminals second, not the other way around.