Despite endless articles expounding the benefits of investing in social media, most brands still just aren’t doing it right. I mean — how many brands do you actually follow online?
Not many, I’d guess.
But social media isn’t something your brand should ignore or settle for doing just okay — because, if you use it right, it can be one of your company’s biggest assets. It can drive traffic to your website, build loyalty, and find you new potential customers. All without costing you a dime.
We laid out some basics in this post on refreshing your brand, but today we want to dive a little deeper into how exactly you, as a brand, can get social media right and make it work for your business.
Below is a breakdown of 4 social networks — Twitter, Facebook, Instagram, and Google+ — where we think you should spend a little time, and some of our best tips for using them in a way that will get you the highest possible ROI for your investment.