Why do you get up in the morning? What do you love about what you do?
Every successful company has a mission. Does yours?
Think about your company like a home. The foundation of that home is your company mission. It’s where you start; it’s what everything else is built on top of. Your brand begins from the mission; it’s the heart of your brand, and where the power of your brand radiates from.
If you change the foundation, everything else on top of it changes. Without your mission, your company isn’t your company at all. Your mission is what makes everything else exist.
Your mission doesn’t change with new products or new goals. Instead, it is what drives new products and new goals. Your mission should be timeless.
Your company mission is the foundation of your organization. You know better than anyone else what the mission of your organization is.
(And if you don’t think you know it, don’t worry. You do. You just need a little help to put it into words.)
Which is exactly what we’re here to do today. Ready to create a company mission that will last your company for years into the future? Then read on.