Everyone has goals. The Spark Planner wants to make it a little bit easier for you to achieve yours, and look good doing it.

Before she joined us here in the coop, one of our principals, Kate Matsudaira, built and grew a successful brand of notebooks called The Spark Notebook that first made a splash on Kickstarter. When she decided to launch a campaign for the second iteration of her handcrafted, proven planning system, the first thing she knew she needed was amazing product photos.

Since most of us internet users have attention spans just slightly longer than that of the average goldfish, you have to make sure your visuals are on point if you want your Kickstarter campaign to be a success. Brilliant as your idea may be, no one’s going to read the text if your images don’t look interesting.

Drawing people in immediately, then, is a must. And product photos are a perfect way to make a great first impression. They tell your story in a way that’s instant, emotional, and, if they’re done right, that makes the viewer want to get to know your product.

That’s where our Art Director Mary Rauzi came in.