With an ever-changing landscape of culture comes with it the way people interact with brands. Now, more than ever, people want (and expect) brands they know and love to have an online presence.
But what does that mean for your business? If you, like many existing brands, have a known and loved identity, how do you adapt to the digital landscape without losing the essence of who you are and the value you bring to your customers.
Last year, Kate Matsudaira and I had the esteemed opportunity to speak at the Seattle Interactive Conference about how you can approach the evolving digital landscape without losing who you are, and better yet, achieving your goals.
Getting all sentimental (and realizing I didn’t actually discuss it last year), here is a recap of some of our findings, and what considerations you should take when looking at extending or updating your brand.