Features and Authorship
Front-end UI is just one piece in developing a large-scale blog or news site. Equally important is authorship. We developed a highly customized WordPress build chalked-full of native features to support authors in their efforts, while still keeping everything lean and mean.
Features include a custom ad builder, post layout builders, featured image sliders, custom toolbars, improved video handling, and code-free management of all non-post content. But, let’s not forget performance. All those category feeds can add up to a boat-load of database queries, which can prove more than problematic on such a high traffic site.
To deal with this concern, I wrote a modular
get_posts function using a simple counter to deliver different display templates without increasing queries. More on some of the tech items in a follow up piece.
We really enjoyed working with Redfin team on this project, and we’re excited the watch the site continue to grow. Stay tuned for a more detailed case study.