The latest evolution of the Visible Technologies brand is starting to come into view. Above is the new Visible Technologies logo. The new logo takes the visual language of statistics and seamlessly integrates it into a clean, easy to read word mark. The bar graph into the V also gives the impression of movement, showing that Visible Technologies is on the move leading the new media revolution. The typography has been slimmed down to feel more free and nimble.
The new icon set is done in a style that is consistent with the new logo. The top level of icons shown above represent the Visible Technologies solutions. The lower level of icons represents the truCAST powered products in the Visible Technologies suite.