Crafting a modern collegiate experience for an admissions prep company
What started as a brand and logo evolved into a full overhaul of their marketing site and the Information Architecture behind it. When it came to MBA admissions, Admissionado had a strong brand that grew organically over time. Since the inception of their company, they have expanded their offerings and refined their approach, and they wanted a new brand to reflect that. We began by identifying the core tenets of their brand — trust and effective guidance — and diving into their audiences to make sure that the brand and voice would appeal to both students and parents.
When we started this project, the Admissionado team decided to test the waters with just the branding and logo development. They loved the process so much that they asked us to design and build a new version of the site. We migrated all of their content, made sure to preserve all of their current long-tail traffic and SEO goodness, and created a website that was more intuitive for their customers.