The Arctic Club
A gold-rush era gentleman’s club gets reincarnated
Founded in 1917 as a club for adventurers from the Yukon gold rush, the Arctic Club was reborn as a boutique hotel and bar nearly 100 years later. The provocative history of an adventurous era served as our inspiration for this lavish brand experience.
Branding Print Strategy Video + Photo
Going Back in Time
Pairing up with leading hotel design firm Candra Scott & Anderson, we played up the rich history of the building at every turn. We scoured the AC archives for old photos, journal entries, and architectural stories to turn into design touches for the interior and collateral for the guests. We designed the entire experience to be reminiscent of the era—from the key cards to the door hangers.