Art. Science. Truth. Luck.
Strategy, design and interactive for one of Seattle's few independent full-service ad firms — focused on storytelling, UI patterns, brand-centric interactive elements, and bold, balanced typography.
DNA Seattle — a Pacific Northwest based ad firm with Madison Avenue reach — was looking to refresh their approach to digital and web-based storytelling. They were itching with their own ideas they wanted to share, but were unsure on how to properly communicate them in a digital medium. As a creative agency, they were already familiar with the the design and creative process, which meant we could dive immediately into strategy and concepting to help them build a meaningful web and content authorship experience.
The final site is custom WordPress build using our self-authored drag and drop module for code-free management, which allows any member of the DNA team to easily create and customize new portfolio entries in an intuitive and code free manner. The site features a fluid typographic & layout system, a unique menu pattern for promoting featured content, and brand-influenced interactions and animations.