Molly Moons

Expanding an Ice Cream Empire

If you live in Seattle, you’ve heard of Molly Moons and you already know the logo is on point. The ice cream shop quickly became a Seattle favorite by serving up a super premium product using only locally sourced ingredients. So when owner Molly Moon Neitzel came to us looking to extend her brand, we were super excited to work off such a solid foundation.

Branding Environmental Packaging Print
Consumer Craft Food

Not Your Average Ice Cream Truck

In a city that loves its food trucks, Molly wanted to take her show on the road. Awesome idea. The challenge – making the truck unmistakably Molly Moon’s from blocks away. So, we made it robin’s egg blue – Molly’s brand color, further detailing with snazzy scalloping and large logo decals. Kick rocks Good Humor man.

Pints & Cups

With Molly’s four wheel motion in full effect, it was time to address the packaging. Continuing the use of simple bold colors, we designed a series of to-go cups and containers that effectively transform city dwellers into walking, smiling billboards.

Locally Inspired, Locally Desired

Last but not least, Molly wanted a method to communicate the regional nature of her ingredients. So, we designed an illustrated map for the stores, highlighting the farms and companies she sources.