Expanding an Ice Cream Empire
If you live in Seattle, you’ve heard of Molly Moons and you already know the logo is on point. The ice cream shop quickly became a Seattle favorite by serving up a super premium product using only locally sourced ingredients. So when owner Molly Moon Neitzel came to us looking to extend her brand, we were super excited to work off such a solid foundation.
Not Your Average Ice Cream Truck
In a city that loves its food trucks, Molly wanted to take her show on the road. Awesome idea. The challenge – making the truck unmistakably Molly Moon’s from blocks away. So, we made it robin’s egg blue – Molly’s brand color, further detailing with snazzy scalloping and large logo decals. Kick rocks Good Humor man.
Pints & Cups
With Molly’s four wheel motion in full effect, it was time to address the packaging. Continuing the use of simple bold colors, we designed a series of to-go cups and containers that effectively transform city dwellers into walking, smiling billboards.
Locally Inspired, Locally Desired
Last but not least, Molly wanted a method to communicate the regional nature of her ingredients. So, we designed an illustrated map for the stores, highlighting the farms and companies she sources.