The Beginner's Guide to SEO
MOZ is leader of all things SEO, hand down. When they decided to create a definitive intro to search optimization, they approached us to design and develop The Beginners Guide to SEO. While SEO inhabits the least sexy realm of designing and building stuff for the web, people have to find your awesome site in order to appreciate it. The best sites bring together design, development, content, and seo. So, we amped up the approachability factor and made sure that the Guide explained the value of well-formed SEO in a human-friendly manner.
Are You Still Reading?
It’s no secret that web attention spans are low. Fun and playful imagery is one surefire way to keep those scrollbars on a southern trajectory. With this in mind, we created a series of cartoony illustrations to increase on-page time of unique visitors by serving up a healthy dose of visual engagement. And to help with scanability of the information, we cooked up a series of data visualizations for that at-a-glance transmission of core SEO concepts and ideas.