Putting the Real in Real Estate
Redfin came to us to build a fresh look for their blog — one that would allow them to capture leads, evoke the desire for visitors to engage with more of their content and further their thought leadership in the world of real estate.
When a Blog is More Than a Blog
For smart companies, a blog is more than just a place to post articles – it is a strategic part of their marketing. It generates traffic, creates SEO goodness (new, fresh targeted content), and is a great way to convert visitors into customers. Being one of those smart companies, Redfin came to us to build a fresh look for their blog. Our goal was to create a compelling design that would work well even without a lot imagery, since a lot of their blog posts were focused on data and information, or the pictures that were available weren’t necessarily hi-res photos. And, they wanted the new design to drive more traffic back to the Redfin products and increase conversions across the site. Luckily, that was all squarely within our wheelhouse.
WordPress: Simplified and Customized
Whenever we create a new website for a customer our goal is to create something that they can easily customize and maintain for years after the project. With Redfin Real-Time we created different admin interfaces tailored to each section’s specific goals. Whether it was inserting data tables, working with Tableau visualizations, creating custom slideshows, or showcasing expert social feeds – we created intuitive, drag-and-drop admin interfaces that would allow editors to control all aspects of the content.