Sprout
A Flavor for Every Season
A new brand for a band of salad slingers making fresh, healthy meals more accessible.
Services
Industries
From Patch to Plate
Sprout was seeking a brand identity, including a name and logo, as well as an in-store and online experience that aligned to the brand and helped convey the company’s dedication to offering healthy, patch-to-plate lunch options. From the now-vibrant color palette to the verbiage describing the intentions driving Sprout’s founder, the company needed to promote an overarching aesthetic that engaged Seattle’s mid-day crowd to choose fresh, local options over classically sub-par meal offerings — they needed to make fresh, nutritious meals feel accessible.
Good, and Good for You
Sprout was seeking a brand identity, including a name and logo, as well as an in-store and online experience that aligned to the brand and helped convey the company’s dedication to offering healthy, patch-to-plate lunch options. From the now-vibrant color palette to the verbiage describing the intentions driving Sprout’s founder, the company needed to promote an overarching aesthetic that engaged Seattle’s mid-day crowd to choose fresh, local options over classically sub-par meal offerings — they needed to make fresh, nutritious meals feel accessible.
Measure of Success
Several months post launch and Sprout has already seen impressive success. They’ve opened their storefront in Pioneer Square to masses of Seattleites interested in making the effort to eat “real, delicious, and smart” foods. The Urban Influence team ventured on-site to experience the brand in its entirety, and felt one of the Sprout tag lines most aptly expressed their collective impression — Sprout truly is “good, and good for you.”
