The New Sheridan Hotel

Strategy / Branding / Collateral / Packaging

The Situation

During the San Juan Mountain gold rush, the city of Telluride served as a waypoint for the steady stream of prospectors. In 1891, The Sheridan Hotel was constructed to board these passer-bys on their way to strike it big. As Telluride’s fortune switched form gold to snow, the Hotel adapted, keeping the legacy alive. Prior to Hotel’s recent renovation, we saddled up to trail-blaze a complete brand refresh. With a story that tells itself, we pulled from the Hotel’s historic elements to create an immersive brand experience targeting a bustling mix of ski bums and luxury tourists.

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New Sheridan Vintage Inspired City Map

Vintage-inspired city map

New Sheridan's Logo Variations

New Logo

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Nina Campbell

Renowned English hotel designer Nina Campbell, was brought on to design the interior wall coverings, textiles and accents. Collaborating directly with Nina was awesome, and it ensured a cohesive experience across all applications.

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