Logo / Branding / Strategy / Interactive
Reinvention. We all want to be better versions of ourselves and so when 463 Communications enlisted us as their partner in the rebrand we couldn’t have been more excited. With decades of combined experience and a track record of successful campaigns in dynamic fields like technology, business, and politics, they are the firm you hire when major change is afoot. And so when they were embarking on their major change, we were honored to be a part of it.
We worked with them to establish their brand foundation by starting with their audiences and identifying the various ways to appeal to them. Then we did a naming exercise to come up with a new name. They selected VRGE, which was a shortened version of “verge”, which implies being on the edge, or just on the cusp of happening. Gives a feeling of momentum and movement; inevitability.
And of course that was just the verge of our work together…hehe
On the VRGE of something great
When it comes to B2B sites you want to push the envelope in design, but still make it really easy for potential clients to find the information they expect. We purposely made the site design content driven with a focus on the blog, since their ideas and through leadership are what sets them apart. We created an illustration and icon system for their services.
The angle of the V in the name and logo is extended throughout the site in the different graphic elements like the graphics and imagery. We even used that slice functionality through the interactions like the menu – so that even the way the sight behaved echoed the feel of their brand. And of course, like all the sites we build we made sure it looked great on all form factors – phones, tablets and desktops.